Trip Roulette is a new concept of app developed by myself and a friend working in the OTA business. The idea behind is that finding a flight on mobile is an exhausting experience, often cumbersome, driving low conversion figures. For this reason we focused on the idea of inspiring a user rather than letting him search specific flights.
The user can find a flight in few taps, and each day he will receive ideas based on his personal interest and budget. The UX is inspired in some ways by tinder, each flight becomes an opportunity.
Differently from tinder in this app the cards don’t disappear but we created the urgency using a count down mechanism: each flight is available only for 48 hours. We want to trigger the “impulse purchase” factor, targeting ‘five-to-niners’ customers looking for inspiration for their weekends.